SFU: Fair Trade

Animated Web Ad

  • Client: Simon Fraser University

  • Agency: Proximis Digital

  • Release Date: January 2021

In 2020, Simon Fraser University was recognised as the first education institution in Canada to attain a Fair Trade Gold Campus status. SFU created this video to celebrate this milestone.

I wrote, directed, and animated the video while working at Proximis Digital. With this video, I engaged with numerous stakeholders to ensure the video complied with the client's strategy, messaging and brand guidelines, while elevating their existing design language to appeal to a wider audience.